Enterprise culture construction
(A) The connotation of enterprise culture construction
Enterprise culture is the sum of the overall spirit and behavior of an enterprise. It contains three levels: the spiritual concept layer is expressed as corporate values and business philosophy; the institutional behavior layer is expressed as corporate institutional norms and various corporate behavioral activities; the material layer is expressed as corporate name, logo, plant appearance, staff work clothes and other visible things. The process of enterprise culture construction can be decomposed into five key points to understand: enterprise culture construction is generally initiated and led by the top level; it is an internal enterprise activity with active participation of all employees; enterprise culture is unique; enterprise culture can support better survival and development of the enterprise; it is an activity that is different from other functional management of the enterprise.
(B) The purpose and significance of enterprise culture construction
The survival and development of an enterprise is influenced and determined by many factors, which are divided into internal factors and external factors. Internal factors can be changed and controlled by the enterprise, while external factors are often objective and uncontrollable, so we can start from the internal factors of enterprise culture construction to strengthen the construction of enterprise culture. Cement enterprises are no exception, in order to strengthen the construction of enterprise culture should continue to develop the innovation capacity of enterprises, without a strong technical innovation capacity, its survival will be in jeopardy, not to mention the sustainable development of …… enterprise’s sustainable development can not be separated from the improvement of its own core competitiveness, and corporate culture and core competitiveness there is a causal relationship. Therefore, the purpose and significance of enterprise culture construction is naturally to help enterprises improve their competitiveness and promote the sustainable and healthy development of enterprises.
Problems in the construction of enterprise culture
(a) Insufficient attention to the construction of enterprise culture
At present, many cement enterprises in China generally do not pay enough attention to the construction of enterprise culture, focusing only on the profitability of the enterprise, while most operators attribute the competitiveness of the enterprise to many other capabilities such as strategic decision-making, marketing and business organization, and tend to ignore the construction of enterprise culture.
(b) Only focus on the form of culture construction
In the current knowledge-based economy, competition between enterprises is intensifying, and the importance of corporate culture is evident in all aspects. However, in the current structure of China’s cement enterprise culture construction system, there are more homogeneous elements and a lack of innovative elements, and the spirit of enterprise culture is not really penetrated into the entire business management process.
(c) Lack of innovation in corporate culture and weak change ability
Under the background of globalization, the changing environment determines that the construction of corporate culture must take the road of innovation and development, and the lack of innovation in corporate culture will soon become a dry well and a pool of stagnant water, hindering the further development of enterprises. Many cement enterprises like to directly imitate some excellent enterprises in Europe, America and Japan, and do not make suitable cultural construction strategies for their own situations. Compared with some excellent foreign enterprises, China’s enterprise culture innovation power has become the weakest link.
Countermeasures to strengthen the construction of corporate culture (see Figure 1)
(a) Enhance the catalytic role of corporate culture
The construction of corporate culture is ultimately aimed at promoting the business development of enterprises. Therefore, it is the ultimate purpose of our enterprise culture construction to closely combine the construction of enterprise culture with the development of enterprise operation. Enterprise culture development is well built, it can fully play the role of catalyst, so the cultural construction of cement enterprises must be based on the production and operation activities of enterprises, and serve the production and operation activities of enterprises.
(b) strengthen the sense of crisis and sense of competition
Enterprises want to develop in the fierce competition, we must have a sense of competition, and always exist a sense of crisis, so that we can continue to work hard to promote the development of enterprises. Then enterprises are required to constantly strengthen the sense of crisis of all employees such as leaders and workers in the cultural construction, so as to cultivate a sense of competition enterprises in the cultural construction combined with the actual situation of the enterprise, to take the combination of propaganda and spur, incentive and punishment measures for the construction of corporate spiritual culture, timely and effective propaganda of scientific and cultural knowledge to employees, and vigorously advocate the active improvement of the ideological and political quality of workers.
(C) adhere to the principle of people-oriented construction
In the process of enterprise culture construction, we should adhere to the principle of people-oriented, which is also the essence of modern enterprise reform and innovation, that is, in the construction of enterprise culture, we should promote the scientific and cultural quality and level of talents, but also pay attention to the spiritual and material living standard of people while developing the enterprise, and the concept of combining the management of talents and respect for talents should be carried out throughout the construction of enterprise culture, so as to give full play to talents’ professional knowledge ability and skills, on the other hand, by meeting the spiritual and material needs, motivate the enthusiasm and initiative of the work of talents, and promote faster and better development of the enterprise.
(d) Promote the construction and innovation of enterprise culture
If an enterprise wants to operate and develop normally, there must be corresponding rules and regulations, no rules can’t make a circle, rules and regulations are the system guarantee for enterprises to carry out and implement measures smoothly, rules and regulations are also an important part of enterprise management, in order to make enterprises develop and move forward effectively in the long run, then there must be a perfect mechanism to promote it, which requires us to build a sound corporate culture in the process of This requires us to establish and improve the long-term mechanism of enterprise culture construction to continuously promote the construction and innovation of enterprise culture.
Conclusion
The construction of corporate culture is a long-term and arduous task, and it is necessary to adhere to the people-oriented principle in the construction of culture, to establish a long-term mechanism for corporate culture, and to carry out comprehensive construction from all aspects. The shortcomings of the current cement enterprise culture construction should be corrected, and constantly promote the innovation and reform of the culture construction, so as to lay the foundation for better and faster development of the enterprise.